DON'T STOP AT DUSK Admire the calm found across the city late at night
Shop Loft Go! Dusk
EXPLORE AT DAWN Find the beauty in the empty streets of the early morning
Shop Loft Go! Dawn
PLUG INTO YOUR CITY on the new Loft Go! 7D
Shop now Explore
30 YEARS OF ELECTRA Celebrate with us as we roll into the next decade.
LET'S PARTY
WHAT’S YOUR WAY TO ROLL? There's no right or wrong, but we have tips on how to have more fun, more often.
Read on

  • SHOP

    • Go! E-bikes
    • Townie
    • Cruiser
    • Loft
    • Kids'
    • Accessories
    • Apparel
    • Find a retailer

  • ABOUT ELECTRA

    • Electra history
    • Flat Foot Technology
    • Brand partners
    • Stories
    • Electra Funbassadors
    • Work at Electra

  • SUPPORT

    • Customer care
    • Warranty
    • Bike registration
    • Manuals & user guides
    • Contact us
    • Newsletter signup
    • Global distributors
    • How to shop safely

  • LEGAL

    • Privacy policy & terms of use
    • Accessibility
    • Cookie policy
    • California Transparency Act
    • Recalls

  • United States / English

  • © Electra Bicycle Company 2023