Privacy Policy
Your privacy on the Internet is important to Us. As a part of the operation of this site, We gather certain types of information about users. We want you to know the types of information We gather and what we do with it.Information We Collect
We collect two general types of information from users: personal data (such as names and e-mail addresses); and aggregate data (such as information about traffic patterns on this site; for example, how many users log into this site on a daily basis). We also collect information based on the services you use in order to provide those services or improve your experience. When you order a product or service, we collect information regarding the products or services purchased. When you contact customer service or a retail location via phone, email, chat, SMS, in person, or AI bot, we may collect information regarding your inquiries and requests. When you open a trekbikes.com account, via trekbikes.com or a Trek app, we may collect information in order to provide the services you request including, but not limited to, bike data, fitness data, location data, marketing data and service data.Personal Data
Personal data is collected when users provide information to Us, for example in registering for electronic newsletters or other membership services, in answering surveys, purchasing items from the Store, registering to bid on items available at an online auction, and/or registering for contests and other promotional opportunities provided by Us. When you register or request information on this site, We generally need you to provide your name, e-mail address, mailing address, day phone number and credit card information (only when ordering products at the Store), as well as create a username and password. In addition, if you send Us personal correspondence, such as e-mails or letters, We may collect such information into a file specific to you.Aggregated Information and Usage Information
Aggregate information, such as which page users access and information volunteered by users, such as survey information and/or site registration information, is collected through various methods. In the course of using Our site, We also automatically track certain information about you. This information includes the URL that you just came from, which URL you next go to, what browser you are Using, and your IP address. An IP address is a number that is automatically assigned to your computer whenever you're surfing the web. Web servers, the computers that "serve up" web pages, automatically identify your computer by its IP address, and when you request a page from Us, Our servers log your IP address. We do not link IP addresses to anything personally identifiable, so although your session will be logged, you will remain anonymous to Us.Use of Cookies
We use CookieBot to enable you to control cookies. If you would like to change your CookieBot selections, please clear your browser, reload the website and choose new CookieBot settings.Use of Information Collected by Us
We use both the personal and aggregated and usage information We collect for multiple purposes. For example, We collect this information for fulfilling orders and prizes, administering information requests and providing information services, tracking/verifying compliance with Our policies as well as federal, state and local laws, and for editorial and feedback solicitation purposes. We may use your e-mail address and, in rare situations, your mailing address or phone number, to contact you regarding customer service issues or billing matters. Personal and aggregated information is also used to: improve the content of the Store; perform system administration activities; customize the content and/or layout of the Store for each individual user; and notify users about updates to the Store or promotional offers or opportunities that We believe will be of interest to you. We will always try to provide you with an opportunity to decline this service when such information is requested from you online. If you later decide you would rather not receive this information, or would like to opt-out of any other information request or distribution, you may also update your account information on the applicable portion of this site or simply reply to any e-mail sent to you and type UNSUBSCRIBE as the subject of your reply or in the message of the e-mail. We may also use your information and activity on the site to resolve disputes, troubleshoot problems and enforce Our Terms of Use.Disclosure of Collected Information to Third Parties
We do not sell, trade, rent or otherwise provide your personal data to third parties without prior permission from you, provided however, that third parties does not include Our subsidiaries, affiliates, licensees, partners, website hosting partners or other parties who assist Us in operating this site. We may, however, share your data in an aggregate format, as well as aggregate usage information, with third parties for both advertising and promotional purposes. Further, We cooperate with all law enforcement inquires, and with all third parties, to enforce their intellectual property or other legal rights.Links to Other Sites
It is important to note that this site might contain links to other sites, and that those sites may not follow the same privacy policies as Us. For instance, if you clicked on an advertisement on Store, this might take you away from this site and to an entirely different site. This includes links to advertisers, bicycle dealers, content providers, and business partners, who may use Our name and/or logos as a result of a co-branding or other agreement. These sites may send their own cookies to you, and may collect data and make uses of it that We would not. We do not control these sites or use, or bear any responsibility or liability for them.Security
The security of all personally identifiable information associated with users of this site is of great concern to Us. We implement a variety of security measures to maintain the safety of your personal information. Once We receive your transmission, We use reasonable efforts to ensure its security on Our systems. When credit card information is transmitted, We use SSL (secure socket layer) encryption technology. Any account information you enter on this site is password-protected so that only you can access it. You should not divulge your password or user identification number to anyone. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while We strive to protect your personal information, We can't ensure or warrant the security of any information you transmit to Us, and you do so at your own risk.Terms of Use
Ownership; Restrictions on Use of Materials The entire content included in this site, including but not limited to text, graphics or code, is owned by or licensed to Us. We reserve the right to make changes to the content of this site at any time without notice, including with respect to our products, equipment, specifications, models, colors, and materials. You may download, view, and print text and graphics from this site, provided that such content is only used for informational, non-commercial purposes, and is not modified or altered in any way. Except as expressly provided herein, you may not use, download, upload, copy, print, display, perform, reproduce, publish, license, post, transmit or distribute any information or content from this site in whole or in part without Our prior written permission. Trek, Bontrager, Gary Fisher are registered trademarks of Trek Bicycle Corporation. Other trademarks, service marks, slogans, logos and trade names identified on this site are either Our trademarks or trademarks of a third party licensor or other provider. None of these marks, names or logos may be used without the prior written consent of their owner.Forums
"Forum" means a chat area, bulletin board, or e-mail function offered as part of this site. Harassment in any manner or form on this site, including via e-mail and chat or by obscene or abusive language, is strictly forbidden. You shall not upload to, distribute through, or otherwise publish on or through this site any content that is libelous, defamatory, infringing, obscene, pornographic, threatening, invasive of privacy or publicity rights, abusive, illegal, or otherwise objectionable that would constitute or encourage a criminal offense, violate the rights of any party, or otherwise give rise to liability or violate any law. The Forums shall be used only in a noncommercial manner. You shall not, without Our express approval, distribute or otherwise publish any material containing any solicitation of funds, promotion, advertising, or solicitation for goods or services. By uploading materials to any Forum or submitting any materials to Us, you automatically grant us a perpetual, royalty-free, irrevocable, nonexclusive right and license, subject only to express restrictions set forth in Our Privacy Policy, to use, reproduce, modify, adapt, publish, translate, create derivative works from, and distribute such materials or incorporate such materials into any form, medium, or technology now known or later developed throughout the world.We do not and cannot review all communications and materials posted to or created by users accessing Our site and are not in any manner responsible for the content of these communications and materials. We reserve the right, however, to block or remove communications or materials that We determine to be (a) abusive, defamatory, or obscene, (b) fraudulent, deceptive, or misleading, (c) in violation of a copyright, trademark or other intellectual property right of another, or (d) offensive or otherwise unacceptable to Us in Our sole discretion.
EU/US Data Privacy Framework, UK Extension, and Swiss – U.S. Data Privacy Framework Statement
Trek Bicycle Corporation, together with its subsidiary, Trek Retail Corporation (“Trek”) complies with the EU-U.S. Data Privacy Framework, its UK Extension, and the Swiss – U.S. Data Privacy Framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal information transferred from the European Union, UK, and Switzerland to the United States, respectively. Trek has certified to the Department of Commerce that it adheres to the Data Privacy Framework. If there is any conflict between the terms in this privacy policy and the Data Privacy Framework Principles, the Data Privacy Framework Principles shall govern. To learn more about the Data Privacy Framework programme, and to view our certification, please visit www.dataprivacyframework.gov . Trek is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC).Notwithstanding the above, for users who are residents of a member of the European Union, UK, or Switzerland, users may submit any unresolved complaints, demands, claims or actions whatsoever related to the EU/US Data Privacy Framework, its UK Extension, or the Swiss – U.S. Data Privacy Framework for resolution by arbitration by the American Arbitration Association ( https://go.adr.org/dpf_irm.html ; International Centre for Dispute Resolution; A Division of the American Arbitration Association; Case Filing Services; 1101 Laurel Oak Road, Suite 100; Voorhees, NJ 08043; Phone: +1 856 435 6401; Freephone number in the US +1 877 495 4185; Fax number +1 877 304 8457; Fax number outside the US: +1 212 484 4178; Email box: [email protected]). It may be possible for you, under certain conditions, to invoke binding arbitration through the Data Privacy Framework panel as a last resort. In the event that an issue still cannot be resolved, you may invoke binding arbitration through the Data Privacy Framework panel. To learn more about the Data Privacy Framework program, and to view Trek’s certification, please visit www.dataprivacyframework.gov .
Users shall be provided with the opportunity to access Personal Information held by Trek through their account portal and their local Country Office to correct, amend or delete any information that is inaccurate. Notwithstanding the foregoing, we are not required to provide such opportunity where the burden or expense of providing access is disproportionate to the risks to the requesting individual’s privacy, or where the rights of another individual would be violated.
Individuals have the opportunity to choose (opt in by consenting to submit) whether their Personal Information will be disclosed to a third party or used for a purpose other than that for which the information was originally collected. Personal Information collected through the warranty registration mechanism is not used for marketing purposes unless the User opts in.
Trek’s accountability for personal data that it receives under the Data Privacy Framework and subsequently transfers to a third party is described in the Data Privacy Framework Principles. In particular, Trek remains responsible and liable under the Data Privacy Framework Principles if third-party agents that it engages to process the personal data on its behalf do so in a manner inconsistent with the Principles, unless Trek shows that it is not responsible for the event giving rise to the damage.
If you have any questions about our privacy practices or our implementation of the Data Privacy Framework Principles, please contact the Human Resources Director, Trek Bicycle Corporation, 801 W. Madison Street, Waterloo, WI 53594. .