COOKIE POLICY

This Cookie Policy provides you with information about the cookies we use on this website and the reasons we use them. This Policy was last updated on September 15, 2026.

What Are Cookies and Similar Technologies?

Cookies are small text files that are placed on your computer, mobile device, or other device when you visit a website. Cookies help websites function properly, improve user experience, remember preferences, and understand how visitors interact with online content and services.

In addition to cookies, websites may use similar technologies such as pixels, tags, web beacons, software development kits (SDKs), local storage technologies, and server-side technologies to collect and process information about website usage, advertising performance, and user interactions.

These technologies may collect information about your device, browser, website activity, interactions with content, and responses to advertising and marketing campaigns. They help us operate our website, improve functionality, personalize experiences, measure performance, understand customer engagement, and support our advertising and marketing activities.

Some technologies are temporary and are deleted when you close your browser. These are commonly referred to as session cookies and are used to support essential website functionality during a single browsing session.

Other technologies remain on your device for a longer period of time. These are commonly referred to as persistent cookies and are used to remember preferences, recognize returning visitors, maintain settings, and support analytics and advertising activities over time.

Some technologies may be provided directly by Trek, while others may be provided by our service providers, analytics partners, advertising partners, and social media platforms.

For more information about the specific categories of cookies and similar technologies used on our website, please review the sections below.

How to Manage Cookies and Similar Technologies

You can manage your cookie preferences at any time through our Cookie Preferences Center. You can find the Cookie Preference Center under the heading “Consent Management” or click here (Anchor text to the Cookie Preference Center on the page). Depending on your location, you may also be able to manage certain advertising and analytics cookies through your browser settings or other privacy controls available on your device.

Please note that disabling or blocking certain cookies may affect the functionality of the website and limit access to some features, services, or personalized experiences.

In addition to cookies, we and our partners may use other technologies such as pixels, tags, web beacons, software development kits (SDKs), local storage technologies, and server-to-server integrations to collect information about how visitors interact with our website, emails, advertisements, and other digital properties.

Some of these technologies may continue to collect or process information even if cookies are disabled in your browser. For example, we may use server-side technologies to help measure website performance, improve advertising effectiveness, detect fraud, maintain security, and better understand customer interactions with our website.

To learn more about managing cookies in your browser, visit .

Your Privacy Choices

You may change or withdraw your cookie preferences at any time through our Cookie Preferences Center.

If you previously consented to certain categories of cookies or tracking technologies, we may store a preference cookie to remember your choices. If you clear your browser cookies, use a different browser, or access our website from a different device, you may be asked to update your preferences again.

Depending on applicable U.S. privacy laws, you may also have additional privacy rights regarding the collection, use, sharing, or disclosure of your personal information. For more information, please refer to our Privacy Policy.

What Happens if You Refuse Certain Cookies?

Strictly Necessary cookies are required for core website functionality and cannot be disabled through our Cookie Preferences Center.

If you choose to disable Functional, Analytics, Advertising, or other optional cookies, some website features, personalization capabilities, and measurement functions may not operate as intended. For example: Preferences and settings may not be remembered between visits.

Certain interactive features may not function properly.

We may be unable to personalize content or product recommendations.

Advertising and marketing communications may be less relevant to your interests.

We may have limited ability to measure the effectiveness of our website, advertising, and marketing campaigns.

Choosing not to allow optional cookies will not prevent you from accessing the website's core functionality.

Retention periods vary depending on the type of cookie or similar technology being used. Specific retention periods for cookies identified on this website are available in the Cookie Declaration below.

Information collected through cookies and similar technologies is retained only for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by applicable law.

What Cookies and Similar Technologies Do We Use?

We use cookies and similar technologies to operate our website, improve user experience, understand website performance, provide relevant content and advertising, and measure the effectiveness of our marketing activities. The technologies used on our website generally fall into the following categories:

Strictly Necessary

Strictly Necessary cookies are essential for the operation, security, and functionality of our website. These technologies enable core features such as account authentication, shopping cart functionality, security protections, network management, and accessibility features.

These technologies may be used to:

• Maintain secure website sessions.
  
• Authenticate users and account logins.
  
• Remember selections made during a browsing session.
  
• Process transactions and shopping cart activity.
  
• Route traffic and maintain website performance.
  
• Detect fraud, abuse, or unauthorized activity.
  
• Support website security and system administration.
  

Because these technologies are required for the website to function, they cannot be disabled through our Cookie Preferences Center.

Analytics and Performance

Analytics and Performance technologies help us understand how visitors use our website and digital properties. They provide information about website traffic, user engagement, technical performance, and marketing effectiveness.

These technologies may collect information such as:

• Pages viewed and website interactions.
  
• Device and browser information.
  
• Referral sources.
  
• Website performance and error information.
  
• Advertising and campaign performance metrics.
  
• Aggregated and statistical usage information.
  
• We use Analytics and Performance technologies to:
  
• Improve website design and functionality.
  
• Understand user behavior and customer journeys.
  
• Diagnose technical issues.
  
• Measure website performance.
  
• Evaluate marketing and advertising effectiveness.
  
• Improve products, services, and customer experiences.
  

Functional

Functional technologies allow us to remember your preferences and provide enhanced website features and personalization.

These technologies may be used to:

• Remember language and regional preferences.
  
• Save user settings and display preferences.
  
• Remember consent choices.
  
• Personalize content and experiences.
  
• Support surveys, forms, and customer interactions.
  
• Improve the usability of website features.
  

Disabling Functional technologies may reduce personalization and limit certain website features.

Advertising and Targeting

Advertising and Targeting technologies help us deliver relevant advertising, measure campaign effectiveness, build audiences, and better understand how users interact with our marketing content across websites, applications, and platforms.

These technologies may be provided by Trek and our advertising, analytics, and social media partners.

Advertising and Targeting technologies may be used to:

• Deliver advertisements that are more relevant to your interests.
  
• Measure the effectiveness of advertising campaigns.
  
• Limit the number of times you see the same advertisement.
  
• Understand interactions with advertisements and marketing campaigns.
  
• Support remarketing and retargeting activities.
  
• Create audience segments for marketing purposes.
  
• Suppress existing customers from acquisition campaigns.
  
• Improve advertising performance and attribution.
  
• Support social media and advertising platform integrations.
  

In connection with these activities, Trek may work with advertising and analytics partners that help us measure conversions, understand campaign performance, and improve advertising effectiveness. These partners may use cookies, pixels, tags, APIs, or similar technologies to receive information about your interactions with our website and digital properties. Where permitted by law and subject to your privacy choices, information collected through these technologies may be combined with other information available to our partners to support advertising, analytics, measurement, audience development, and related business purposes.

Advertising Measurement and Customer Matching

To help measure the effectiveness of our advertising and marketing activities, we and our partners may also use information that you voluntarily provide to us, such as your email address, phone number, name, or postal address. Where supported by our advertising and analytics partners, this information may be transformed using industry-standard hashing techniques before being securely transmitted for conversion measurement, attribution, audience suppression, fraud prevention, audience development, and related analytics purposes.

Cross-Device and Cross-Channel Measurement

We and our partners may use information collected through cookies and similar technologies, together with information you provide directly to us, to better understand interactions with our websites, advertisements, communications, products, and services across devices, browsers, and channels. This information may be used to improve measurement, attribution, personalization, audience insights, and advertising effectiveness.

Online and Offline Conversion Measurement

Information collected through website interactions, purchases, service requests, customer support interactions, retail transactions, or customer relationship management systems may be used to measure online and offline conversions and evaluate the effectiveness of marketing, advertising, and customer engagement activities.

Where permitted by applicable law, this information may be used to better understand how interactions across online and offline channels contribute to business outcomes and customer experiences.

Third-Party Technologies

Some cookies and similar technologies used on our website are provided by third-party service providers, advertising partners, analytics providers, social media platforms, and other business partners.

These third parties may collect information directly from your browser or device when you interact with our website. Their collection and use of information are governed by their own privacy notices and policies.

We encourage you to review the privacy policies of any third-party services with which you interact.

Consent Management

We use Cookiebot as our consent management platform to record cookie preferences, maintain a consent audit trail, and provide ongoing implementation of your privacy choices on this website.

The declaration below lists the cookies and similar technologies used on our website, organized by category, and reflects your current consent status. The declaration in Cookiebot itself is updated more frequently. Your consent record includes a consent ID, timestamp, and the domains to which your preferences apply.

You may change or withdraw your consent at any time by clearing the cookies from your browser.