Bike Registration

Register a new bike

Registration is a quick and easy way to protect your new-bike investment. It provides a record of your serial number in case your bike is ever lost or stolen, and will help us get in touch with you with important product information.

You can find the bike serial number on the underside of the bicycle frame, near the bottom bracket. Look for a sticker containing a barcode. This sticker will also contain a string of letters and numbers, many beginning with WTU. This full string of characters is the bike serial number. Please enter the serial number with no spaces.