Roll through Trek’s history
Take a journey from our humble beginnings in a red barn to the world’s stage as a global leader in cycling.
Explore Trek HQ | Take a Virtual or In-Person Tour
Trek was founded in a little red barn in Waterloo, Wisconsin, in 1976 and has called this little town our home ever since. Waterloo is a lot like other American small towns — there’s a Main Street, grocery store, a bowling alley, a Fireman’s Park, and a single four-way stop sign. The town makes cheese, pickles, and bicycles. Why Waterloo over everywhere else? Because there’s a great story here and one that we would be happy to show you if you drop on by. But if you can’t make it, hopefully this tour will give you an idea of the place.
Come see where the magic happens in Waterloo, Wisconsin — the place every Trek bike calls home.
Trek HQ
801 West Madison Street
Waterloo, Wisconsin 53594
Visitor tour details
Every Wednesday at 10am. We’ll be ready for you.
Guided tours last about an hour, they’re wheelchair accessible, and open to anyone 4 and up. We’re here almost every Wednesday, but occasionally need to skip a week. It’s always a good idea to call and double-check before you come.
Got a big crew (10 or more)? Give us some notice by calling the number below.
What you’ll see
Behind-the-scenes craftsmanship
Step onto the factory floor to see bikes get built from start to finish with Trek’s signature precision.
One-of-a-kind bikes
Get up close with iconic bikes you won’t find anywhere else — from one-offs to race-winning rigs, some still wearing the mud from the cobbles of Roubaix.
Project One paint studio
The showstopper of the tour: watch master painters transform bicycles into rolling works of art.
Where to stay
Mansion Hill Inn — Madison, WI (20 miles from Trek HQ)
Owned by Trek, this beautifully restored 1857 inn has just ten rooms filled with historic character and modern comfort. It’s the perfect spot to unwind after your tour — right in the heart of downtown Madison.
Book a roomBest. Lunch break. Ever.
We built 30km of private mountain bike trails in our own backyard to provide employees with a much-needed sanctuary during the workday. Overlooking it all is The Lodge, a place we gather, regroup, and share more than a few laughs. And maybe a few beers, too.
The World Cup in our backyard
Every year we host the US' largest cyclocross weekend in our very own backyard. We never intended to create a race watched by millions across the globe. It just kind of happened.
Want a closer look? Explore our favorite places at Trek.
Whew, what a tour! As promised, here’s one more story for the road...