The E-bike for Everyone

Freedom on two wheels. That’s what riding an Electra e-bike is all about. The freedom to explore farther than before. The freedom to customize your ride to match your style. The freedom to just get on and Go!

The new Cruiser Go! and Townie Go! 7D are perfect for those who thought a quality e-bike was out of reach. Utilizing Electra's proprietary e-bike system, these new bikes are easy to use, lightweight and more attainable than ever before – truly making them the e-bike for everyone. Which one you choose is up to you.

If you’re looking for style, simplicity and some extra power for those hills, the Cruiser Go! is right up your alley. Or street. Or boardwalk. This single-speed cruiser looks as fun as it is to ride, combining Electra’s signature aesthetic with innovative e-bike technology.

See Cruiser Go!



When it comes to e-bike tech, sometimes less is more. For many riders, our proprietary e-bike system is the perfect solution, providing smooth and efficient power at a reasonable price. With the sleek integrated battery, you might have to do a double take to realize it’s an e-bike. It also happens to be the most lightweight of our Go! e-bike systems, making it easier to carry up a flight of stairs or load onto a bike rack.

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Take e-biking to the next level with a name you know and trust. Bosch offers a variety of motors and battery systems that deliver more power and range. Intuitive displays keep you connected to the latest technology while Bosch’s legendary service and reliability let you ride with confidence so you can focus on the fun stuff.

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When you combine the performance and reliability of Bosch with the style and comfort of Electra, it’s magic. It’s actually engineering and art, but it feels like magic. Check out the Townie Go! 5i EQ, Townie Path Go!, Vale Go! and Attitude Go! collections, all featuring Bosch e-bike systems.

Discover all Bosch e-bikes


Electra Go! MIPS helmets protect your head at the higher speeds that come with riding an e-bike. Add function and style with signature Electra accessories like bells, baskets, bags. The essentials, of course.

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Our patented Flat Foot Technology is what separates our e-bikes from other e-bikes. Comfort, control and confidence come standard, even at higher pedal-assisted speeds.

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