FROM THE BEACH TO THE MOUNTAINS AND EVERYWHERE IN BETWEEN.
Electra Bicycle Company is proud to be part of the Trek family. Who would have thought the local, independent bike company that started more than 25 years ago in Southern California would end up partnered with a global leader like Trek? We couldn’t be happier to join forces and spread the Electra Love all over the world.
Our focus on comfort, style and innovation has made Electra the leading lifestyle and recreation brand, while Trek is an industry leader in performance, quality and reliability throughout the world. It’s a perfect match and we look forward to a long, fun relationship. Cheers!