Your privacy on the Internet is important to Us. As a part of the operation of this site, We gather certain types of information about users. We want you to know the types of information We gather and what we do with it.
Information We Collect
We collect two general types of information from users: personal data (such as names and email addresses); and aggregate anonymised data (such as information about traffic patterns on this site; for example, how many users log in to this site on a daily basis).
Personal data is collected when users provide information to Us, for example in registering for electronic newsletters or other membership services, in answering surveys, purchasing items from the Store, registering to bid on items available at an online auction and/or registering for contests and other promotional opportunities provided by Us. When you register or request information on this site, We generally need you to provide your name, email address, postal address, day phone number and credit card information (only when ordering products from the Store), as well as create a username and password. In addition, if you send Us personal correspondence, such as emails or letters, We may collect such information into a file specific to you. When you consent to provide your personal information to Us, that information is stored in the United States.
Aggregated Information and Usage Information
Aggregate information, such as which page users access and information volunteered by users, such as survey information and/or site registration information, is collected through various methods. In the course of using Our site, We also automatically track certain information about you. This information includes the URL that you just came from, which URL you next go to, what browser you are Using and your IP address. An IP address is a number that is automatically assigned to your computer whenever you're surfing the web. Web servers, the computers that 'serve up' web pages, automatically identify your computer by its IP address, and when you request a page from Us, Our servers log your IP address. We do not link IP addresses to anything personally identifiable, so although your session will be logged, you will remain anonymous to Us.
Use of Information Collected by Us
Disclosure of Collected Information to Third Parties
We do not sell, trade, rent or otherwise provide your personal data to third parties without prior permission from you, provided however, that such third parties do not include Our subsidiaries, affiliates, licensees, partners, your local/selected retailer, shipping companies, website hosting partners or other parties who assist us in operating this site. If you choose to receive marketing materials, we may share your personal information with your local/selected retailer. We may share your data in an aggregate format, as well as aggregate usage information, with third parties for both advertising and promotional purposes. Further, We cooperate with all law enforcement enquiries, and with all third parties, to enforce their intellectual property or other legal rights.
Links to Other Sites
It is important to note that this site might contain links to other sites, and that those sites may not follow the same privacy policies as Us. For instance, if you clicked on an advertisement in the Store, this might take you away from this site and to an entirely different site. This includes links to advertisers, bicycle dealers, content providers and business partners, who may use Our name and/or logos as a result of a co-branding or other agreement. These sites may send their own cookies to you, and may collect data and make uses of it that We would not. We do not control these sites or use, or bear any responsibility or liability for them.
The security of all personally identifiable information associated with users of this site is of great concern to Us. We implement a variety of security measures to maintain the safety of your personal information. Once We receive your transmission, We use reasonable efforts to ensure its security on Our systems. We never possess your credit card information. Credit card information is processed by third-party credit card processing companies using encryption technology. Any account information you enter on this site is password-protected so that only you can access it. You should not divulge your password or user identification number to anyone. Unfortunately, no data transmission over the Internet can be guaranteed as being 100% secure. Consequently, while We strive to protect your personal information, We cannot ensure or guarantee the security of any information that you transmit to Us, and you do so at your own risk.
Ownership; Restrictions on Use of Materials
The entire content included in this site, including but not limited to text, graphics or code, is owned by or licensed to Us. We reserve the right to make changes to the content of this site at any time without notice, including with respect to our products, equipment, specifications, models, colours and materials. You may download, view and print text and graphics from this site, provided that such content is only used for informational, non-commercial purposes, and is not modified or altered in any way. Except as expressly provided herein, you may not use, download, upload, copy, print, display, perform, reproduce, publish, license, post, transmit or distribute any information or content from this site in whole or in part without Our prior written permission. Trek, Bontrager, Gary Fisher are registered trademarks of Trek Bicycle Corporation. Other trademarks, service marks, slogans, logos and trade names identified on this site are either Our trademarks or trademarks of a third-party licensor or other provider. None of these marks, names or logos may be used without the prior written consent of their owner.
We do not and cannot review all communications and materials posted to or created by users accessing Our site and are not in any manner responsible for the content of these communications and materials. We reserve the right, however, to block or remove communications or materials that We determine to be (a) abusive, defamatory or obscene, (b) fraudulent, deceptive or misleading, (c) in violation of a copyright, trademark or other intellectual property right of another, or (d) offensive or otherwise unacceptable to Us at Our sole discretion.
Notwithstanding the above, for users who are residents of a member of the European Union, UK, or Switzerland, users may submit any unresolved complaints, demands, claims or actions whatsoever related to the EU/US Data Privacy Framework, its UK Extension, or the Swiss – U.S. Data Privacy Framework for resolution by arbitration by the American Arbitration Association ( http://go.adr.org/privacyshield.html ; International Centre for Dispute Resolution; A Division of the American Arbitration Association; Case Filing Services; 1101 Laurel Oak Road, Suite 100; Voorhees, NJ 08043; Phone: +1 856 435 6401; Freephone number in the US +1 877 495 4185; Fax number +1 877 304 8457; Fax number outside the US: +1 212 484 4178; Email box: [email protected]). It may be possible for you, under certain conditions, to invoke binding arbitration through the Data Privacy Framework panel as a last resort. In the event that an issue still cannot be resolved, you may invoke binding arbitration through the Data Privacy Framework panel. To learn more about the Data Privacy Framework program, and to view Trek’s certification, please visit www.dataprivacyframework.gov .
Users shall be provided with the opportunity to access Personal Information held by Trek through their account portal and their local Country Office to correct, amend or delete any information that is inaccurate. Notwithstanding the foregoing, we are not required to provide such opportunity where the burden or expense of providing access is disproportionate to the risks to the requesting individual’s privacy, or where the rights of another individual would be violated.
Individuals have the opportunity to choose (opt in by consenting to submit) whether their Personal Information will be disclosed to a third party or used for a purpose other than that for which the information was originally collected. Personal Information collected through the warranty registration mechanism is not used for marketing purposes unless the User opts in.
Trek’s accountability for personal data that it receives under the Data Privacy Framework and subsequently transfers to a third party is described in the Data Privacy Framework Principles. In particular, Trek remains responsible and liable under the Privacy Shield Principles if third-party agents that it engages to process the personal data on its behalf do so in a manner inconsistent with the Principles, unless Trek shows that it is not responsible for the event giving rise to the damage.
If you have any questions about our privacy practices or our implementation of the Data Privacy Framework Principles, please contact the Human Resources Director, Trek Bicycle Corporation, 801 W. Madison Street, Waterloo, WI 53594. .
As noted above, the easiest way to stop receiving emails is to click 'unsubscribe' on the bottom of any of our emails or to change your account preferences. GDPR requests related to personal data or the right to be forgotten should be sent to [email protected]. If you send us an email to [email protected] requesting personal data or the right to be forgotten, the requesting email MUST come from that particular email address in order to verify that the request is valid and also to protect your personal information. In order to protect your information and because people may have the same name, we will only provide or delete personal information associated with the particular email address. We will not delete the personal information of a person who still owes a debt to Trek, as it is considered personal information related to an ongoing transaction.
THE CONTENT IN THIS SITE IS PROVIDED 'AS IS' AND WITHOUT WARRANTIES OF ANY KIND EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE OPERATION OF THIS SITE WILL BE UNINTERRUPTED OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT THIS SITE OR THE SERVER THAT MAKES IT AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. WE DO NOT WARRANT OR MAKE ANY REPRESENTATIONS REGARDING THE USE OR THE RESULTS OF THE USE OF THE MATERIALS IN THIS SITE IN TERMS OF THEIR CORRECTNESS, ACCURACY, RELIABILITY OR OTHERWISE. APPLICABLE LAW MAY NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES, SO THE ABOVE EXCLUSION MAY NOT APPLY TO YOU.