The year is 2003. Lance Armstrong won the Tour de France, Cristiano Ronaldo made his debut for Manchester United and Apple launched the iTunes store. Perhaps the most important moment of the year, however, happened at Electra with the release of the Townie®.
Fresh, innovative and friendly, the Townie practically invented the comfort category of bikes as we know it. As the first bike to feature our patented Flat Foot Technology®, it introduced a whole new level of comfort, control and safety to Electra and the bicycle industry. With their feet flat on the ground, riders everywhere embraced the Townie, making it one of the best-selling bikes in the US since its creation.
Ten years later, we took things to the next level with the introduction of the Townie Go! This was our first leap into the electric bike world – and what a leap it was. An instant hit, it remains one of the most popular e-bikes in the industry.
Ten years later, we took things to the next level with the introduction of the Townie Go! This was our first leap into the electric bike world – and what a leap it was. The legendary comfort, control and style of the original Townie created an e-bike experience that will never go out of style.
In its 20 years, the Townie has taken many forms: the Townie Original, Townie Balloon, Townie Euro, Townie Path, Townie Sport, Townie Art, Townie Commuter, Townie Kids’, Townie Go! and so many more. No matter the shape, gears, colour or e-system, the Townie is without a doubt an Electra icon. So, what does the future of the Townie hold? We may not know yet, but can guarantee it’ll be filled with good times, fun rides and immaculate vibes.
In the meantime, let’s look at some outstanding past Townie designs as this special model celebrates its 20th year in the Electra family.