Trek was founded in a little red barn in Waterloo, Wisconsin, in 1976 and has called this little town our home ever since. Waterloo is a lot like other American small towns — there’s a Main Street, grocery store, a bowling alley, a Fireman’s Park, and a single four-way stop sign. The town makes cheese, pickles, and bicycles. Why Waterloo over everywhere else? Because there’s a great story here and one that we would be happy to show you if you drop on by. But if you can’t make it, hopefully this tour will give you an idea of the place.

Best. Lunch break. Ever.

We built 30km of private mountain bike trails in our own backyard to provide employees with a much-needed sanctuary during the workday. Overlooking it all is The Lodge, a place we gather, regroup, and share more than a few laughs. And maybe a few beers, too.


The World Cup in our backyard

Every year we host the US' largest cyclocross weekend in our very own backyard. We never intended to create a race watched by millions across the globe. It just kind of happened.


Want a closer look? Explore our favorite places at Trek.

Whew, what a tour! As promised, here’s one more story for the road...