GRAB LIFE BY THE HANDLEBARS.
The beach is in our DNA and the Cruiser is where it all began. It’s the first in a long succession of Electra bikes that bucked convention and made the world take notice. We redefined an American classic with our patented Flat Foot Technology® by opening up the frame geometry, moving the pedals forward and relaxing the seat angle for a more ergonomic, comfy ride. And of course, we dialed it in with our signature Electra style for a ride as unique as you.
PAINT YOUR CANVAS
Your bike is a canvas. Get creative and make it your own with custom Electra swag.See the goods
ALL THE BIKES
Can’t decide? See all the bikes in one place. Be careful though, you might want to buy more than one.Bikes
FIND A DEALER
Ready to roll? Find your local bike dealer and take a Cruiser for a spin.Let's roll
If you like our Cruisers, you’ll love our Cruiser Go! e-bikes. Same style. Same vibe. More power.We are a Go! for fun