Electra Cruisers have been turning heads for more than 27 years. These classic bikes are infused with our Flat Foot Technology and distinct Electra style for an undeniably chill ride. Whether you’re heading down to the beach, happy hour or nowhere in particular, individuality comes standard.
The Loft is a lightweight urban bike that is at home in the city or any neighbourhood. Designed with functional minimalism in mind, the Loft doesn’t sacrifice style and can handle the rigours of the streets, potholes or cabs. So go ahead, test the city limits.