Plasket

1 PLASKET = 0.45 KG. RECYCLED OCEAN PLASTIC

It’s said that if we don’t change course, by 2050 there will be more plastic in our oceans than fish. Not cool. We love fish. And dolphins and turtles and whales and even little, stingy jellyfish. They’re all vital to our world and the Plasket™ is one way we can start reversing that trend. Help us help Mother Nature by keeping plastic rubbish like yoghurt containers, prescription bottles, lunch boxes, takeaway containers and juice bottles out of the ocean and into something awesome.

An Earth-friendly addition to your bike made from recycled ocean plastic, the Plasket snaps on and off your handlebars so you can take it wherever you go. It’s perfect for collecting seashells, hauling burritos or shopping the local market, and bonus, it gives you that I’m-doing-my-part-to-save-the-world feeling. If you really want to bump up those Karma points, get yourself a reusable water bottle too.
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PLASTIC

The ocean plastic problem is almost too big to comprehend. Luckily, we found a partner that not only understands it, but has made it their mission to fix it. Oceanworks finds, removes and processes the plastic waste that’s headed to our oceans and landing on our beaches. Sometimes they even stop it before it reaches the water.

PELLETS

Amazing what a little science can do. That dangerous and unsightly rubbish is turned into these cute little pellets. The process of making these is a little too detailed to get into here, but it involves patents and certifications assuring a quality product that benefits our environment.

PRODUCT

A bunch of those little pellets get loaded into a machine, then they’re heated up super-duper hot (technical term) until they liquefy and are injected into the Electra Plasket mould. The result is a new, ocean-friendly, amazingly stylish and functional basket made in California. Pretty rad.

OCEANWORKS®

Learn more about how Oceanworks is making it easier for companies like Electra to make a difference.

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LONELY WHALE

Interested in leading a more sustainable lifestyle? It can be intimidating to know where to start, but Lonely Whale is here to break it down for us.

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MEDWAY PLASTICS CORPORATION

This is where the magic happens! Learn more about how Medway is tackling sustainable plastic injection moulding.

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HUGS TO THE WORLD

We’re pledging to offer products that are better for you, us and the planet. We are by no means perfect, but even small changes have the power to make a large impact. Be on the lookout for this logo on other sustainable products and packaging.

A BETTER BOX FOR A BETTER PLANET

We invested in our packaging programme because we saw an opportunity to eliminate non-recyclable materials and increase durability. That’s a win for you and the planet. Ride this wave with us as we make these changes across all our products.