Electra's 30th Anniversary

It’s our birthday and we’ll party all year long if we want to! And we insist that you join in on the celebrations with us. In honour of the big three-oh, tune in each month to help us ring in the new decade. It’ll be a little reflection, a little vision and a whole lot of fun.

30 ICONIC ELECTRA BIKES

From the classic Cruiser to the latest and greatest Go! e-bikes, there sure are a lot of cool Electras out there in the world. Here’s a list of 30 of our favourite rides from over the years.

30 ELECTRA RIDES

From the sandy beaches of SoCal to the colourful streets of Baton Rouge and beyond, here are 30 of our favourites Electra bike rides across the globe. We'd say you're pretty rad if you could hit them all.

SUSTAINABILITY

We’re not perfect, but as a team we’re adopting habits that give the Earth a little hug so that we can continue to enjoy all it has to offer.

30 ELECTRA BELLS

Word on the street is that there are millions of handlebars around the world with Electra bike bells on them. We did the maths, and with more than 250 designs in total, we narrowed it down to the top 30 that ring near and dear to our hearts.

30 ELECTRA LEGENDS

A lot of legendary things have happened over the past 30 years. Between epic bike designs, influential employees, dedicated dealers and lifelong brand fans, the list could go on for another three decades. Instead, we assembled 30 of the best of the best.

JANUARY: 30 YEARS OF ELECTRA

To kick things off, here's a word from our President, Kevin Cox, or 'KC' as he's known around here. He's going to fill you in on how to enter for your chance to win a new Loft Go! 7D EQ*. Be sure to check back monthly for more birthday surprises.

* This giveaway is open to persons age 18 and older who are legal U.S. residents.

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