From epic bike designs, brand fans, standout employees, dedicated retailers and more, there’s a long list of Electra legends. For the sake of the celebration, we narrowed it down to 30 of the best of the best. Without this list of standouts, Electra wouldn’t be where we are today. Read on to meet them!
The Townie
Arguably the most impactful model we’ve ever made, the Townie was the best-selling bike in the United States from about 2015 to 2019 and remains one of our most popular bikes today. We’ve refined it over the years, with the biggest change being the release of the Townie Go! in 2013. In our opinion, it’s iconic and is sometimes recognised independently from the Electra brand.
Rat Fink™
Ed 'Big Daddy' Roth was a hot rod icon, known for creating stunning customised hot rods and the legendary Rat Fink character. We partnered with him back in 2004 to create a collection of our very own Rat Fink Attitude Cruisers.
Hawaii Step-Thru Cruiser
According to urban legend, Electra was the first brand to put a flower decal on a bike. That bike? The Hawaii.
Ace of Spades Go! 5i Attitude Cruiser
Combining style, substance and power, this classic-looking e-bike is the epitome of cool. Just one look at it tells you why this will forever be an Electra legend.
Tiger Shark 3i Attitude Cruiser
Inspired by WWII fighter planes, not only did this amazing Attitude Cruiser turn heads, but was also featured on Good Morning America during Shark Week. Quite fitting, don’t you think?
Gypsy 3i Fashion Cruiser
The 2012 international and award-winning film, Wadjda, is a story based on a Saudi Arabian teenage girl who is determined to save enough money to buy a bicycle. You may recognise the bike because it’s the iconic Electra Gypsy.
LEGENDARY FANS
The Funbassadors
The embodiment of Electra spirit, our Funbassadors rep their #ElectraLove with pride. Catch these superfans enjoying life the best way we know how, on two wheels.
Craig C.
With a collection of over 30 Electra bikes, Craig is one of Electra’s biggest fans in Australia – probably the world! He loves how well Electra bikes allow you to express your personality while riding.
Simon the Schnauzer
We can’t talk about Electra dogs without talking about @simonsaysschnauzer. This adorable guy can be found on Instagram, and one of his favourite ways to get around is on his Townie Go!
Lisa Loeb
You didn’t see that one coming, did you? 90’s pop icon Lisa Loeb released a music video for her latest song, 'Shine', in 2020, featuring her riding along the beach on her Townie. We captured highlights of her journey on our blog, which remains one of the most popular posts to date.
Oprah Winfrey
You read that right. Oprah Winfrey is an Electra fan. Please hold on while we compose ourselves. Okay, okay, we’re back. So, yeah, the Loft 7D Step-Thru earned a coveted spot on her annual list of Favourite Things in 2014, and nine years later the clout hasn’t worn off.
'People Who Love Their Electra Townies' Facebook Group
Started and maintained by the bona fide fans, this Facebook group connects over 3,400 Electra owners. It’s a place to come together and celebrate all things Townie and beyond. Whether they’re showing off their latest ride or their most recent takeaway run, this group knows how to have fun.
LEGENDARY RETAILERS
Quality Bike Shop
Georgia, USA
This amazing bike shop has been a standout Electra retailer for over 20 years. They set a high bar with one of the largest selections of our bikes and accessories in the state of Georgia, USA. Thanks, Wayne and team, for loving Electra – we love you back!
Sykkelpikene
Norway
Norwegian for 'bike girls', Sykkelpikene has been a great Electra partner for the last decade, sharing our vision to make bike riding fun and stylish. One of Electra's European pioneers, they have been creating an ever-growing community of thousands of Townie Go! enthusiasts.
Richwagen’s Bike & Sport
Florida, USA
This top-tier retailer amassed one of the finest Electra collections by having an eye for some of the most special bikes over the last 20 years. At one point, they even had a warehouse full of many of our coolest classic models.
Halifax Cycles
Halifax, Canada
Selling our products for more than 10 years, this shop has been a committed partner all along. The owner, Jenna, is an Electra champion who understands the casual-riding customer and always gives us outstanding feedback from the front lines.
Electra Store
Hamburg, Germany
Our first and only Brand Store in Europe opened in 2016 in Hamburg. Their post-COVID Beer, Bikes and Beats events are well-known and loved by Electra fans in the area.
Mike’s Bikes
South Carolina, USA
One of the first Electra retailers on the South Carolina coastline, Mike’s Bikes has been selling our bikes for over 20 years. Mike and his staff love the brand, and all have an Electra in their garage.
LEGENDARY EMPLOYEES
Kevin R.
Kevin was the first retailer to buy and sell Electra bikes, making him one of the original legends. He felt such a connection with the brand and bikes that he sold his shop to join the Electra team and worked for us for almost 20 years until his retirement in 2022. Congrats, Kev!
Robin V.
Commonly referred to as 'RV' around the HQ, Robin was selected 13 years ago by our founders, Jeano and Benno, to take over as Creative Director. She leads a talented team of designers who work on all of our products and the brand to create the fun, amazing designs that Electra is known for.
Wolfgang F.
No bike hits the floor without Wolfgang’s stamp of approval. As our Art Director, for the past 19 years. he’s been known for setting the highest standard when it comes to product quality and design.
Stevie R.
Stevie is our Industrial Designer who brings a fresh perspective to our Product team and classic bike frames. Her love for transportation design and experience with cars, UTVs and more has helped her lead the way in developing inventive improvements to our fun, timeless bikes.
Amber G.
Amber is the Retail Marketing Specialist for Trek Australia and has a passion for riding her Electra Loft. She posts about her adventures on her Instagram account and gets just as excited as we do about all things Electra.
The Dogs of Electra
The Electra offices are just as fun and vibrant as you’d expect, and that’s in large part because of the furry company we keep. Miller, Charlotte and Mila are our resident cuddlers, always zooming around and trying to help us with our work.
LEGENDARY LEGENDS
Flat Foot Technology
Our patented frame geometry defined the comfort bike category in the early 2000s. The upright seating, relaxed arm position, wide view of the road, full and proper leg extension while pedalling and the ability to plant your feet flat on the ground make riding easy and fun for all types of riders. While often imitated, it’s never been duplicated.
Our hometown, Encinitas
Electra was born in Leucadia, the northern neighbourhood of Encinitas, California. Our headquarters are now based in the city’s central business area. We find it pretty cool to have our past, present and future rooted in such a unique coastal community.
Ringer Bells
We’ve sold about 1.4 MILLION Ringer Bike Bells since 2015. We know… it’s more than we thought, too. This means that there are a lot of Electra bike bells on handlebars across the globe. Fun fact: the Unicorn design is the most popular.
Cool Cat
If you know the Electra Cool Cat, you know. When RV’s team brought this hot pink design with a cat wearing aviator sunglasses to the table, we thought they were a little crazy. Turns out, they made a ringer bell and helmet that drove the people wild.
The Electra Clothing Line
Did you know we started off designing clothing? Before the Cruiser, there were Electra soft goods, and we’ve got the caddy caps to prove it.
Tacos, tacos, tacos!
A staple for us Californians, no Electra basket is filled, nor lunch complete, without a taco.